Recently, I observed as three similar businesses spent significantly into developing their operations on a particular social media platform. Their initiatives failed spectacularly as the channel proved to be a mismatch for our industry.

Advising a culinary business, we created a strategy where influencers naturally integrated products into their daily lives rather than generating evident sponsorships. This method resulted in engagement rates significantly higher than conventional marketing content.

Last quarter, a store group allocated over 200,000 SAR in standard promotion with underwhelming returns. After shifting just 30% of that investment to smartphone advertising, they experienced a 328% increase in store visits.

With extensive testing for a meal service company, we discovered that campaigns delivered between evening hours significantly outperformed those presented during typical peak hours, producing substantially better conversion rates.

With comprehensive research for a fashion retailer, we discovered that communications received between evening hours dramatically exceeded those sent during standard working periods, producing 152% greater visibility.

Begin by identifying ALL your rivals – not just the major ones. During our investigation, we identified that our largest threat wasn't the well-known brand we were monitoring, but a emerging company with an unique approach.

A skincare retailer shifted from multiple single partnerships to longer-term associations with fewer influencers, producing a one hundred sixty-four percent growth in sales and a forty-three percent decrease in promotion spending.

I invest at least a substantial amount of time each regularly analyzing our competitors':

• Online structure and user experience
• Content strategy and posting schedule
• Social media engagement
• User feedback and ratings
• Keyword strategy and rankings

Assisting a food brand, we developed a content strategy that combined regional tastes with world-class production, producing response metrics two hundred eighteen percent higher than their earlier strategy.

Recently, a merchant mentioned that their email marketing campaigns were producing dismal results with open rates below 8%. After implementing the strategies I'm about to discuss, their open rates jumped to 37% and sales rose by two hundred eighteen percent.

Recently, a cosmetics company spent 300,000 SAR in traditional advertising with limited returns. After redirecting just 25% of that budget to social collaborations, they achieved a dramatic improvement in sales.

I recommend classifying competitors as:

• Main competitors (offering equivalent products/services)
• Secondary competitors (with some similarity)
• Emerging challengers (new businesses with innovative potential)

I use a basic document to track our competition's costs changes weekly. This recently allowed us to:

• Discover cyclical price reductions
• Detect package deal approaches
• Comprehend their cost structure

I now employ several tools that have substantially improved our competitor analysis:

• Keyword trackers to analyze other companies' SEO strategies
• Mention tracking tools to monitor rivals' social activity
• website design pricing Saudi analysis platforms to track modifications to their websites
• Email capture to receive their promotional messages

Through detailed analysis for a retail brand, we identified that content published between 9-11 PM substantially surpassed those published during traditional peak hours, producing one hundred forty-three percent greater engagement.

Today's network adoption in Saudi Arabia:

• Visual platform: Leading for fashion brands
• Temporary network: Extremely popular with younger demographics
• Conversation platform: Substantial for announcements and community dialogue
• Brief content: Quickly expanding especially with Gen Z audiences
• Business network: Useful for B2B messaging

Two quarters into operations, our sales were underwhelming. It wasn't until I happened to a comprehensive report about our market sector that I realized how ignorant I'd been to the competitive landscape around us.

When I launched my retail business three years ago, I was convinced that our distinctive products would be enough. I dismissed competitive research as a waste of time – a choice that practically destroyed my entire venture.

For a high-end retailer, we found that visual and ephemeral platforms substantially exceeded Meta for connection and user-Friendly Arabic interfaces conversion, creating a focused redistribution of resources that improved overall performance by 167%.

After considerable time of underwhelming interaction with their target audience, their enhanced platform approach produced a significant increase in interaction and a substantial boost in online visitors.